Sorel Catalogs
Role: Production Designer
For a dozen years now, I’ve been the Production Designer for the Sorel catalogs, both Spring and Fall. I’ve worked with some super talented art directors and it’s a been a pleasure to collaborate on each one’s vision, and to contribute to an always-evolving brand.
There are typically 6 books, and the timeline is 8 weeks. I start with an Excel copy doc, and we gradually develop the catalog through rounds of proofing.
